Most of this industry runs on sprinting. Buy leads, chase them, hope the month lands, start over. It produces good months and average years. We coach the other way. Every agent tracks the same weekly scorecard, and the coaching happens with it in front of you: conversations, database touches, open houses, listing and buyer appointments, listings and buyers taken, showings, offers written, and pipeline at 0 to 30, 30 to 90 and 90 plus days out. Once you know your own conversion rates you stop guessing. You know what this week has to look like for the quarter to land, and a slow month stops being a mystery and becomes a number you can find and fix. Your database gets the same treatment, because it is the only tangible asset you own in this business. The standard we hold to is ten percent a year: three hundred people should be producing thirty pieces of business. Most agents already have the three hundred and no system for working them. That's what the Lofty training is for. The coaching comes from Will May IV, our co-owner, who built a highly successful team before he built this brokerage, not a hired trainer running a curriculum. Every agent's business is built differently, so it starts with yours. Included in every model, at no extra cost.